Collaboration Over Competition — Lessons from Working with Other Influencers

When I first started as an influencer, I thought I had to “go it alone” — build my audience solo, compete for visibility, and treat other creators as rivals.

But one thing quickly changed my perspective: collaboration. Working with other influencers has taught me so much — not just about growth, but about creativity, strategy, and community.

Through partnerships, I learned how to:

1. Combine audiences in a meaningful way, instead of just chasing numbers

2. Exchange tips and insights about content creation, tools, and engagement,

3. Push my creativity beyond my usual limits, trying formats and ideas I wouldn’t have on my own

The results? Better content, stronger networks, and collaborations that actually brought real engagement and opportunities, not just temporary visibility.

Don’t view other influencers as competition. Treat them as collaborators — the growth, ideas, and support you get from working together can be far more valuable than going solo.